If 100-kilometre cred is important to you, then check out this beautification bounty from GTA companies. And if not, check it out anyway: This stuff is top-notch, regardless of origin.
1. SUGAR SCRUB
Smooth out your winter-ravaged skin with these sweet grains by LoveFresh. Sugar buffs, shea butter moisturizes, and fruity scents (this one is pomegranate) linger on newly velvety skin. Originally sold out of a Beach home, the stuff is now found at spas all over town, including the Stillwater at the Park Hyatt.
2. LIQUID EYELINER
Achieve a stellar cat-eye: This Suncoat offering isn’t gloopy or messy, just easy to apply as either a soft highlight or a dark swoosh. There’s classic jet black, plus five other colours, all of them vegan-friendly and petrochemical-free. Not surprisingly, it’s made in the hippie haven of Guelph, but you can find it in many local granola shops.
$17. The Big Carrot, 348 Danforth Ave., 416-466-2129.
Soft, synthetic brushes by North York–based Cover FX offer less shedding (and less ethical weirdness) than animal-hair applicators. Four shapes allow for precise delivery of everything from cream concealer to powder blush. Buy them online or wait until they hit Shoppers Drug Mart in April.
All of Marie Natie’s shimmery eyeshadows are free of parabens, petrochemicals, and phthalates (common cosmetic additives suspected of causing every gross health problem ever). The loose versions are mineral-based, with just six ingredients and a spill-proof cap to keep things tidy. A range of pretty colours go on easily, don’t clump, and last for ages.
Avoid both sun-damaged skin and chemical sunscreens with this SPF 15 offering from Consonant. It doesn’t streak or get chalky, and leaves skin with an invisible matte finish. The toxin-free skincare is made in Toronto and sold all over the city, including at the year-old Yonge and Eg flagship store.
$36. 2479 Yonge St., 416-925-2855
6. LIP PENCIL
Headquartered on arty-industrial Geary Avenue, Bite Beauty has hit the big time: Sephora carries its full slate of lip-centric lacquers, butters and balms, including all 18 colours of these crazy popular high-pigment pencils. Fill in the full lip for a hyper-saturated matte finish, or use as a liner to keep that Cupid’s bow tight.
Conceived at Queen East’s Sweetgrass spa, this line offers a full range of makeup all made in Canada. Everything from Sweetgrass is fragrance free and allergy tested (since breakouts tend to ruin a good look). Creamy lipsticks in 21 hues glide on and stay on. This coral shade is called Mutzie. $22.
111e Queen St. E., 416-368-5300, ext. 1.
Torontonians with troubled skin have long been enamoured with the gentle, effective facials offered at local mini-chain Pure + Simple. Now the brand offers non-toxic makeup, too, like this hypoallergenic liquid foundation. It provides light moisturizing and sun protection, and comes in multiculti shades from Biscotti beige to Fudge brown. $40.
41 Avenue Rd., 416-924-6555, and three other locations.
9. NAIL POLISH
Makeup artist Elizabeth Grant moved here from London, England in the mid-’90s, then started her eponymous biz with the help of her daughter-in-law. A three-in-one strengthener is applied both underneath and on top of this pearly purple polish, to keep your nails tough and colour chip-free. $42 for four-polish set.
The 10 Spot, 749 Queen St. W., 416-915-1010, and four other locations.