And other observations from a 12-hour survey of the local airwaves.
Last month, the Wall Street Journal revealed statistical evidence of what mainstream-radio listeners have long suspected: Yes, you did just hear that Lorde single again. In the face of the internet’s infinite jukebox, pop-radio stations have responded by playing fewer songs a lot more often. (And even more niche rock and urban stations with more playlist flexibility tend to favour certain core artists.) For a snapshot of how this narrowcasting approach is playing out locally, we surveyed 12 commercial FM-radio stations in the GTA over a 12-hour programming block last week to determine the musical diversity (or lack thereof) on the city’s airwaves.
Survey was based on available playlist data for Feb. 19 and Feb. 20, 2014.