The city’s newest pro sports team is an immediate on-field success, but is being unbeaten at Ultimate enough for the big time?
The amenities at Toronto’s Varsity Centre, the recently renovated historic sports facility at the corner of Bloor and Devonshire, are a far cry from the luxuries we’ve come to expect from the big business of professional sports. There are long steel benches in place of plush seats, pre-made Subway sandwiches instead of gourmet kitchen offerings, and beer consumption restricted to a small, fenced-off section beneath the concrete grandstand.
Yet this past Saturday afternoon, a small but passionate crowd of Ultimate Frisbee fans proved that frills simply can’t compete with the atmosphere born out of pure passion. If you’d strolled past the stadium, you’d surely have overheard the series of roaring call-and-answer cheers, as several hundred spectators braved cloudy skies and the pervasive threat of a torrential downpour to will Toronto’s newest pro sports team to victory.
“Feel the…” “RUSH!” “Feel the…” “RUSH!” they chanted, doing their part to spur the upstart Toronto Rush to a decisive 28-18 win over the visiting Philadelphia Phoenix.
Eight games into their inaugural season of play in the American Ultimate Disc League (AUDL), the Rush are undefeated, and they’ve whipped the city’s loyal group of Ultimate fans into a frenzy. The team’s first home game on May 4 broke the record for the largest crowd ever assembled for a professional Ultimate game. Sure, those 2,300 spectators comprised less than five per cent of the capacity of a Blue Jays sell-out, but the figure is a milestone for this fledgling pro league.
“We’re trying to take this from a participation sport to a spectator sport,” said Jim Lloyd, the team’s co-owner and COO. He founded the Rush with his brother Rob and Rob’s son Mark, who functions as both team captain and general manager. “Toronto is a hotbed market that has a very active Ultimate community,” Lloyd continued. “It’s known to be one of the most prolific and skilled areas [for the sport]. So we knew we had a core of great fans, people who love this sport.”
Lloyd said the Rush’s fan base consists largely of dedicated Ultimate players, many of whom belong to the Toronto Ultimate Club, a 30-year-old recreational organization that began in the city’s Beach neighbourhood and now boasts 3,500 members.
But the desire to play and watch can be both a blessing and a curse. Saturday’s ticket sales totalled 997, but only 582 people actually showed up. Poor weather wasn’t the reason for the reduced attendance: A large out-of-town tournament, and the chance to hit the field themselves, lured many of the team’s season ticket holders away from the stadium.
With just one full season under its belt, the AUDL has already experienced its share of growing pains, with six of last year’s original eight teams relocating, abandoning the league, or folding altogether. The league responded by adding eight new franchises for the 2013 season.
With no television revenue to speak of and attendance figures in the hundreds, the AUDL is, so far, a decidedly low-budget operation. Lloyd declined to reveal the team’s salary range; he instead referred to the players’ earnings as “a yearly stipend…a small one.”
However, the dream of playing Ultimate at a professional level is inspiring to those who are used to paying their own way to travel to tournaments across the continent. Adrian Yearwood, who signed on to play with the team in mid-May, said the players are still adjusting to life as pro athletes.
“We’re still figuring out the difference between playing in a tournament [with] friends and family on the sidelines and playing for a couple hundred people who are cheering for everything we do. It’s a totally different vibe.”
With five home games left and a roster that looks like championship material, it’s a good bet the Rush will soon have the clout to offer a full VIP experience. Getting a little more liberal with the beer surely wouldn’t hurt.