The factory’s sweet smell wafts up and down the block, and that alone is enough for some residents to forgive the presence of a gigantic industrial facility on their street. Veronica Cojocari remembers catching the scent when she lived on nearby Fisher Street. “I’d always get the smell of the factory, but wasn’t sure of its exact location,” she says. “Once I signed my lease for the Gladstone place, though, it became pretty evident.”
Cojocari’s neighbour, Julia Beyer (pictured), a 27-year Gladstone resident, says that Cadbury also gives away Halloween candy “by the truckload.” Beyer means this literally—on Oct. 31, employees decorate the factory, dress up and give away candy to all comers near the north-side loading docks. They also offer free tours and host a haunted house in the week leading up to Halloween.
And the neighbourliness extends beyond Halloween. A few years ago, during factory renovations, they offered compensation to block residents for noise and traffic disruptions—in the form of free candy, of course.