Who’s going where and who’s getting what on this year's film-festival VIP-lounge circuit.
The IT Lounge a.k.a. #ITLounge
The location: In the heart of festival central at 312 Adelaide St. W.
The impresario: PR power player Natasha Koifman and her firm NKPR.
The deal: Koifman transforms her office into a multi-room lounge that’s also the closest to the action, with a drink in your hand as soon as you arrive. This year—the lounge’s sixth—she’s spearheading an initiative that will see all 13 sponsors donate to a local and global charity for every celeb that rolls through.
The talent: They’re expecting director/actor Paul Haggis, House’s Olivia Wilde and a bunch of the Maple Leafs.
The goods: It’s stacked. The specialty here seems to be beauty, with lash extensions and brow fillers, and here-today/gone-tomorrow hair-styling trinkets from Goody. The lounge is also a launching pad for the new Marley headphones (inspired by Bob Marley) and Simply Yours, a jewellery line that you sell like Avon or Tupperware. Fila shoes and RW & Co. are doing the fashion thing, and Kobo is giving out eReaders (!).
The quote: “These are the anniversary sneakers Swarovski designed for Fila.” Sparkly.
Cost of goods doled: $1,300
Next page: Justin Edmead and CANFAR’s TDot TV Lounge
